FIGARO COFFEE Group, Inc. is changing its name to Figaro Culinary Group, Inc. as it expands its brand identity.

The Securities and Exchange Commission (SEC) approved the name change on Feb. 18, Figaro said in a regulatory filing on Thursday.

“The board has determined that it is in the best interest of the company to change its corporate name to better reflect its strategic vision and broaden its brand identity. The new name will outline the company’s commitment to quality and innovation as it expands its offerings to include a wide range of culinary products and experiences,” Figaro said.